LaShuan Bethea, Executive Director
National Center for Assisted Living

LaShuan Bethea is the executive director of the National Center for Assisted Living (NCAL), the assisted living voice of the American Health Care Association (AHCA). Bethea joined NCAL in 2021 from Genesis Healthcare, Inc. where she served in various leadership roles since 2007. 

Bethea, a registered nurse and attorney, has over 25 years in the profession and a depth of long-term care experience. In her NCAL role, she communicates the association vision and mission of "Improving Lives by Delivering Solutions for Quality Care," identifies potential risks and opportunities within the industry, and develops strategies to fortify the sector. 

Promoting a culture of transparency and collaboration, Bethea develops a strong relationship with association and industry stakeholders, legislators, regulators, and other relevant parties. A key part of her role is advocating for the interests of assisted living member facilities before federal officials, national consumer and health care associations, and the media. Additionally, she oversees the development of the association's assisted living public policy and quality agenda, serving as a respected voice for the provider community in the field of assisted living.

Bethea received her law degree from Widener University School of Law, Harrisburg, PA. She earned a Master’s degree in Education from American Intercontinental University and a Bachelor of Science in Nursing from University of Phoenix.